SOHO Prospecting

SOHO launches a new website for the law firm Cunningham & Lansden. Besides a modern look, the main goal of the project was to increase website traffic.

SOHO’s team created a different area for each of the practice areas of the law firm. By doing that, we could increase website traffic and make the website search engine friendly by focusing the optimization on specific keywords to each expertise.

Now, Cunningham & Lansden not only has a professional well designed new website , but a marketing tool that will allow them to be found by their target audience.

Do you want your website to be a marketing tool too? Contact SOHO Prospecting for more information about how to increase website traffic.

Tags: SOHO news // Add Comment »

The Spanish company Metalurgica Folch, a global leader in the pin manufacturing industry, has a new website. The main goal of the website redesign project was to create a specific area for each of Folch’s brands: Hobby Creative, Jabali and San Jorge.

SOHO’s internet marketing specialists created a unique website redesign project providing a specific service to each customer area. Each section was designed with a precise atmosphere and unique content, respecting the customers’ interests.

SOHO’s team created an interactive area in the website. In the Club Hobby Creative, the customers can participate in online contests and submit crafts ideas. A shopping cart / e-commerce solution was also integrated into the website.

This was not only a great project considering all the features SOHO’s internet marketing specialists created for the website. But it was also a great opportunity since it was the first Spanish website that SOHO has worked with. 

Click here to see Folch’s pin manufacturing website

Tags: SOHO news // Add Comment »

It’s not news that the internet has become one of the most important communication tools available. What is news is that now even the President of the United States, Barack Obama, and his professional marketing services team understand that.

During the campaign, Obama was even called as the first “social media President”. That’s because he used technologies beyond email or a cell phone to raise campaign donations.

Obama didn’t use only one social media site. The President’s professional marketing services  team created an effective internet marketing and advertising campaign where everything worked in conjunction with one another. From an interactive website to blog, twitter and groups on Facebook. The internet marketing and advertising campaign was so efficient that the majority of Obama’s donations came from donors giving $200 and under.

Even after the election, the President keeps using the internet to interact with Americans. One of the best examples happened last month, before President Barack Obama’s press conference. Americans were able to submit questions through the President’s Facebook group. The post that announced that got more than 3,000 comments and more than 26,000 people clicked on the “I like this” link. On the website of the white house, it was also possible to vote on the questions that were submitted so that he could get a sense of what Americans think is important.

Tags: Internet Marketing // Add Comment »

A social networking media creates an orchestra from scratch with musicians from all around the world. This sounds like a surreal sentence, but that’s exactly what happened. YouTube, the video-sharing company from Google launched an online talent competition in December. The result of the internet marketing strategy was a phenomenon with more than 15 million visitors from all around the globe.

Thousands of submissions were received and on April 15th, 96 winning musicians had the opportunity of playing in the Carnegie Hall in New York in what was called the YouTube Symphony Orchestra.

The winners represented more than 30 countries. Among them were a mechanic, a surgeon, a professional poker player and an administrative assistant. The performance included pieces by Gabrieli, Bach, Mozart, Brahms, Villa Lobos and John cage.

Internet Marketing  - Not only the concert was a huge success, but brought a great result. Only two days after the concert, the video post on YouTube has already been watched more than 423,000 times.

Click here to watch the YouTube Symphony Orchestra

Tags: Internet Marketing // Add Comment »

The local advertising market is decreasing considerably, particularly in the traditional media. Kelsey Group and BIA Advisory Services predict a compound annual -1.4% overall growth rate, with the largest drop-off in local ad spending occurring in 2009. According to the study, the local advertising market will be smaller in 2013 than there was in 2008 - from $141.3 billion in 2008 to barely over $112 in 2013.

On the other hand, spending in Internet Marketing and Advertising is growing continually and will make up a larger percentage of the local advertising sector. In 2009, 12% of local ad spending will be digital (Internet yellow pages, local search, e-mail marketing and others).

In 2013, the Internet Marketing and Advertising spending will jump to over 22%, and might grow even higher. This study shows that more and more people are taking advantage of the benefits of Internet Marketing and Advertising.

Contact SOHO Prospecting today and let us help you with a low cost Internet Marketing and Advertising strategy to attract your specific target market.

Tags: Internet Marketing // Add Comment »

SOHO Prospecting launched a new client’s website. HSsegue is an interactive homeschool support community that was completely designed to be an interactive educational website.

The main goal was to create a community association website to connect homeschooling families by providing open communication with others in their local community.

SOHO’s developers created a community association website that enables members to contact communities and professional instructors both locally and around the nation.

Members can also create posts to announce events as well as post needs including tutors and professional instructors.

HSsegue’s interactive educational website was also designed to be completely search engine friendly and as a result get more traffic.

Click here to check the HSsegue interactive educational website designed by SOHO Prospecting.

Tags: SOHO news // Add Comment »

The marketing industry is always changing. With internet, changes happen even faster. In order to keep up to date, it is no secret - it’s crucial to keep learning and improving your skills.

A marketing company has to be dynamic and so has its professionals. At SOHO Prospecting, our internet marketing / search engine optimization specialists are highly skilled and trained to offer the best marketing service available. Even so, our professionals have the desire to always learn new techniques and develop their abilities.

That desire for learning made SOHO’s marketing assistant, Priscila Ramos, to start a MBA (Master of Business Administration) in Marketing. Priscila, who now has a degree in Journalism, is enjoying the classes a lot and looking forward to learning more and more. SOHO’s internet marketing / search engine optimization specialists congratulate Priscila and wish her the best of luck in this new phase.

Tags: SOHO news // Add Comment »

The number of social networking users continues to grow. As a result, more and more companies have become interested in social media internet advertising. But what exactly is this new Internet phenomenon?

Myspace, Facebook, Hi5, Orkut, Twitter, among other social media networking sites are great tools to meet people and keep in touch with old friends. But why are they are so important for companies?

People have spent more and more time online. As a result, they don’t want to just leave a message to a friend. They want to interact and share their experiences, including commercial experiences.

Website Marketing Strategy - More and more online users have used social media to write reviews about the products / services they have used. At the same time, consumers search social media sites to know about the products they are thinking about purchasing. People don’t really trust formal marketing messages anymore.

Companies have no control of what is written about them on social media sites. But that doesn’t mean they don’t need to worry about that. It’s a crucial website marketing strategy that companies follow what their customers think about them. And most important, it’s essential to work on the bad reviews in order to improve their services and please more customers.

Another important point is that companies need to understand that social media marketing cannot be about advertising, but about content. People are there searching about a product. They need real information not advertisements. Online marketers need to understand what is important to social communities and create content that meets those needs.

If used well, social media networking sites can be a great website marketing strategy tool.

Tags: Internet Marketing // Add Comment »

Internet has become more and more important to any kind of business. That’s proven by a wide range of studies that show that the number of internet users has risen significantly in the past few years.

Considering the internet is the most powerful communication tool in the world, it’s natural that companies have realized that there are many more important things than just online presence.

Nowadays, it’s crucial that companies consider working on their online reputation with managed search engine marketing services. According to the IDC research, more than 85% of people use major search engine to find a product or service. The easiest thing to do when you’re online is to leave the site you’re viewing. In a matter of seconds you can leave a website and access the competitor’s store. Therefore, if you have a bad reputation, your potential clients will choose your competitors over you.

For that reason, any business that is serious about the Internet, needs a strategic internet marketing plan for their online reputation. That can be done by creating an online press release campaign, through social media networking, directory listing, among others. The most important thing is to have a specialist to evaluate the business’ current reputation and create a plan of managed search engine marketing services to improve or keep it.

Tags: Internet Marketing // Add Comment »

Studies on Internet usage in the US have confirmed a new and important internet advertising opportunity: online videos. ComScore Video Metrix evaluated US online market on November 2008.

The most impressive result of the study is a great increase on online video looks. US Internet users viewed 12.7 billion online videos during November 2008. That’s up more than one-third over the year before.

More than 146 million US Internet users watched an average of 87 videos per viewer in November 2008—77% of the total US Internet audience. By 2012 it’s expected that the percentage will rise to 88%. It’s also expected that online video ad spending will reach $4.6 billion in 2013, up from $587 million in 2008.

These numbers shows a great new approach for internet advertising. Contact SOHO Prospecting’s Internet Advertising Consultant for more information about online marketing strategies.

Tags: Internet Marketing // Add Comment »

According to Harris Interactive, Americans spend an average of 30% of leisure time online. The study found that Americans are spending more time online, on both a daily and weekly basis.

The amount of time Americans spend online per week doubled in the past 8 years - from 7 hours to 14 hours.

In 2009, due to the recession, it’s expected an even greater increase in the number of hours Americans spend online.

China is the first country in the rank of the percent of leisure time online. Internet users in China spent 44% of their leisure time on the Internet in 2008.

As the numbers show, each year, internet advertising has become an even greater and important marketing approach. Interested in taking advantage of this trade? Click here for a free internet advertising / search optimization estimate.

Tags: Internet Marketing // Add Comment »

Gold Coast Transit and CalAmp Corp. have just got their brand new interactive websites alive. Each company had unique needs and reasons to get a new website. But both counted on SOHO Prospecting, a Ventura County based web site design company to meet their needs.

Gold Coast Transit

The largest transit authority in Ventura County needed to update its old website from the ’90s. After a formal RFP process, SOHO Prospecting’s web site design company was selected for the job.

The idea was to bring the website to the future with an updated navigation system and additional tools such as a user controllable content management system. At the same time, it needed to be easy to maintain its frequently-updated content.

SOHO’s web site redesign specialists created not only a modern looking website but a real marketing tool. The Gold Coast website was designed to be completely search engine friendly allowing Google to finally see all that content that was hidden in “frames”. As a result the company has increased its traffic and got relevant search engine placement improvement.

Click here to check the Gold Coast website designed by SOHO Prospecting.

CalAmp Corp.

With the growth of the business, along came new products, news, articles, and press releases. Keeping all these new content in the old website was a problem.

For that reason, the company needed a web site redesign with a content management system to keep it updated easily. SOHO Prospecting team of specialists created a unique designed website customized to reflect the technology-driven aspect of CalAmp’s business. For search engine placement improvement, SOHO’s search engine optimization specialists also designed the website to be search engine friendly.

Click here to check CalAmp website designed by SOHO Prospecting

Tags: SOHO news // Add Comment »

We already talked about some affordable website promotion / services that are great marketing solutions for time of economic uncertainty. Now we have a detailed report to prove that.

According to Borrell Associates, local online ad spending will grow 7.8% in 2009 - big slowdown comparing to the 47% growth in 2008. However, due to the economic uncertainty, 7.8% indicates a good growth.

According to the study, for 2009, a decline in banners and pop-ups media is expected. And as we recommended and anticipated, companies tend to focus their marketing investments toward affordable website promotion: e-mail, search engine optimization and streaming video.

Interested in promoting your company through affordable website promotion?
Click here for a free web development / search optimization estimate.

Tags: Internet Marketing // Add Comment »

We are living in a time of economic uncertainty. Usually, during difficult times, marketing budgets are cut. Obviously it’s an apprehensive period and expenses need to be cut, however, you need to keep you business going. Therefore you need to promot it in order to attract customers.

Now, more than ever, Internet marketing has a great advantage over traditional methods. One of the most evident advantages of is the low cost.

SOHO Prospecting clients are great examples of the economic advantages of Internet marketing. In one example, before the search engine placement marketing project created by SOHO, each new customer was costing the company about $70 with traditional marketing methods. After the implementation of our search engine placement marketing project, the companies’ cost per sales lead dropped nearly ten-fold.

Contact SOHO Prospecting today and let us help you to save money while promoting your company during time of economic uncertainty.

Tags: Internet Marketing // Add Comment »

As we explained before, the Internet is a great tool for seasonal marketing. So, don’t waste more time and start planning your strategic internet marketing SEO campaign for the Christmas shopping season.

For a seasonal strategic internet marketing search engine optimization campaign you may add some new pages to your website (with seasonal relevant content) or just optimize some existing pages. Either way, the most important thing is to promote specific phrases related to both your target market and the holiday.

You may also choose to promote your business through a pay per click campaign. A Search Engine Optimization Specialist will be able to analyze your needs and come up with a specific strategic internet marketing solution for your business.

Christmas is the most commercial holiday of the year. Now more than ever you want your business’ website to be in the top of the most important search engines and be easily found by your niche.

Tags: Internet Marketing // Add Comment »

Eyedentity Graphics is SOHO’s newest Search Engine Placement Marketing project. Our main goal with a SEO project is to get higher search engine placement and increase search engine traffic.

At the same time, we will work to organize the website content and services description. Because as we always say, when it comes to Search Engine Placement Marketing, it’s not only important to attract traffic. It’s crucial to attract the right traffic and offer what they are looking for so that they will not leave the website in a matter of seconds.

Eyedentity Graphics - Vehicle Wraps and Wall Murals - specializes in high quality visual solutions.

Tags: SOHO news // Add Comment »

When it comes to seasonal marketing opportunities, internet companies are not different from any other businesses. And now there is no better marketing opportunity to take advantage of than the “Beijing 2008 Olympic Games“.
People from all around the world are focusing their attention at the Olympics Games in China. Even those who are not really interested in sports end up knowing what’s going on. That’s because there are information about the Olympics everywhere.
With all the attention to the Olympics games, it’s natural that businesses, including online, take advantage of it, and as a result, of the benefits of search engine optimization. Since the opening ceremony, lots of people have searched for “Olympics” terms on the most important search engines.
There are several possible ways to increase search engine traffic through this marketing opportunity. The most obvious would be for the sports related businesses. If that’s your case, you can probably get quality traffic by only keeping your website up-to-date with Olympics news.
But any other kind of business can create a sort of Olympics promotion and advertise it on their website. By doing that, you associate your business to the Olympics which allows you to have related content and take advantage of the searches.
So don’t miss the opportunity to associate your business to the Olympics Games and take advantage of the benefits of search engine optimization.

Tags: Internet Marketing // Add Comment »

For those who are familiar with this blog, it’s not news that we consider internet marketing as one of the most efficient advertising tools. We have already explained the significant results you can get through search optimized website, pay per click management, web site promotion marketing and even Web Hosting with Dedicated IP Address.

But there is another online marketing technique that we haven’t talked about yet: Social Network Advertising.

The main goal of Social Network Advertising is to use social network sites to promote a product / service. There are several well-known social media websites, including: Myspace, Facebook, Digg, Facebook and Orkut, among others.

A simple Social Network Advertising tactic would be to announce a new TV show on the NBC TV group on Myspace, for example. By doing that the company would let their target know about a new product and also evaluate their opinions through the messages left on the group.

Social network sites can be used not only by well-known brand to spread new information, but also to evaluate if a startup company or idea will make it or not.

Social network sites are great tools to evaluate possible target markets. Consider you want to open an Italian restaurant in Ventura, California. But you know that there are lots of Italians restaurants in the area so you need to find a way to stand out.

You could join a Ventura group on Facebook, for instance, and see what the members of the group (your target) think about a new restaurant in the area. You don’t have to share your business plans and see their opinions. But you can start a forum about Italians restaurants in Ventura. You can get tips about what your target wants and what your competition is doing wrong to improve your business.

Tags: Internet Marketing // Add Comment »

A recent study developed by iprospect reveals some important points about the behavior of search engine users.

The results confirmed the increasing necessity of having high search engine rank for websites in all fields. The data shows that in 2002, 48% of search engine users clicked only the results on the first page. In 2008, they are 68%.

In 2002 19% of users would click on results past the third page. Only 8% are willing to do it in 2008.
It was also confirmed that currently 49% of searches give up of their searches if they don’t find it in the first page. The abandon of search has increased as compared to 2006 (40%), 2004 (42%) and 2002 (28%).

Another pointed evaluated was brand importance based on top rank. Currently, 39% of search users consider the company in the top of search engines as the best in their field.

Once again, it was proven the importance of high search engine rank.
Contact SOHO Prospecting and find out how you can improve the search engine rank of your website.

Tags: Internet Marketing // Add Comment »

Internet Explosion

It’s not news that the Internet is extremely important for today’s businesses. For many companies, being part of the online world can be the difference between failure and success.

The Internet is not only the world’s most powerful communication tool but a growing shopping area. The number of internet shoppers has increased each year due to the credibility and diversity of products online. The Internet is also a crucial tool for shoppers who use it in product research.

According to the IDC research, more than 85% of people use major search engine to find a product or service. And 97% rarely check further than the top 15 results on the pages.

The Internet has also become more and more competitive and because of this Search Optimization is essential for survival of an online business. After all, having a website with no traffic is the same as having no website at all.

Localization of Search Results

So, having top positions and traffic is everything, right? Not exactly…
More important than getting visitors is to get the right visitors. And when it comes to target market, one of the most important points is location. For instance, if your company has the structure of providing service or products in Southern California, it doesn’t help to get traffic from other regions.

But considering that the Internet is a worldwide tool, how is it possible to base a Search Engine Marketing campaign on some precise geographically targeted audience?

One of the most efficient techniques to attract local searches is to optimize the website by using local keywords. For example, for local optimization of a security company in Ventura County, the company should be described not as a generic “Security Company” but as a “Ventura County Security Company”.

Another technique is to create specific pages for each area covered by the company. Using the same example, we could create a page for each city in Ventura County. The content should be relevant to the business and at the same time focus on the location.

Besides attracting the right target, it’s much more realistic to get high positions with local optimization focus than with generic ones. Imagine the number of websites that offer security alarm systems worldwide? But “security services in Ventura County” is much more narrow. If you type “security alarm systems” on Google, the results will bring approximately 2.1 million pages. But if you type “security alarm systems Ventura County” the number of competing pages goes down to 34,000.

Another way to attract geographic market is by using Pay-Per-Click advertising. Just as with organic SEO, with PPC you can add localized keywords in the ads to attract a specific market. Some PPC programs even offer the possibility of selecting the region where your ad will be shown. By doing that, you are not only attracting your target but not spending money on clicks from areas outside your service region.

Tags: Internet Marketing // Add Comment »

One of the best features of the internet is that it brings the world closer to you. With a good Internet Marketing and Advertising plan, your company can grow and you can easily target an international market.

However, especially with the use of pictures and videos on websites, instead of bringing a potential international niche, internet can be a problem for your company branding.

That’s because most of the people don’t realize that once they have international presence, they need to be aware of international symbols and gestures. The body language can be really trick. Of course knowing international symbols can be a difficult task considering the diversity of the world.

The most important thing to protect your company branding is to keep it simple and avoid symbols. Below you can check some simple American symbols that can be very offensive in some culture.

This symbol in US means all right. In Japan means “money”. Meanwhile, in Brazil, this represents a not-so-nice, or professional, obscene gesture, to say at least.

Thumbs up” in US and Latin American means “ok” or “good”. But in the Middle East this gesture means that you want to have sexual relations with the person you show the thumbs up.

Tags: Internet Marketing // Add Comment »

SOHO Prospecting now offers Postini Spam Blocker - the best virus protection filter available. The Google email security, powered by Postini, protects your network against spam, viruses, phishing, denial of service (DoS), directory harvest attacks (DHA), and other email attacks.

Besides the top quality, Postini Spam Blocker doesn’t require additional hardware or software. That means less cost and problems with installation and maintenance.

With Postini Spam Blocker, you can trust your network is protected by the best virus protection filter and spam blocker with Google email security.

Contact us for more information about Postini Spam Blocker

Tags: SOHO news // Add Comment »

We always talk about how web site promotion marketing is a crucial tool for advertising nowadays. The good news is that most businesses have already realized it.

According to the EMarketer, due to the recent economy problems, ad spending in US is slow. However, web site promotion marketing is not just established but expected to grow. In 2008, internet marketing is expected to increase 29%.

In the next year, web site promotion services will represent 10% of all US ad spending. While in 2012 it will represent 15% of total media spending.

These numbers mean that more and more companies have realized the significance of web site promotion marketing. If you are still not 100% convinced of the importance of the internet, here are some other statistics: Three-quarters of Americans use the Internet and two-thirds shop online.

So, what are you waiting for to start advertising online? Contact SOHO Prospecting today and let us show you all the web site promotion services available.

Tags: Internet Marketing // Add Comment »

Dale Dehart, founder and President of SOHO Prospecting, will speak about Search Engine Marketing for Consultants and Individual Professionals at the March IMC SoCal meeting.

During the event that will be held on March 18, Dale will explain the important steps that are taken to develop code and content for a consultant’s Web site. In additional, an attendee’s site will be selected for discussion of Search Optimized Website techniques.

Cutting edge methods of gaining visibility on the Internet will be shown in the meeting. Topics to be focused includes: Search Optimized Marketing, Search Engine Placement Improvement, Benefits of Search Engine Optimization.

Besides SEO, attendees will learn about “How to Market and Promote a Consulting Practice”. Robert Fisher, President of Fisher & Associates will be the other speaker at the meeting will provide a “blueprint” for consultants to create and develop their own marketing plan. He will also present a list of “tried and true” options for actions to take to market and promote a consulting practice.

At the end of the meeting, an open forum will be created for those in attendance to share their marketing strategies and actions.

Time & Location
• Place:
Ayres Hotel
14400 Hindry Avenue
Hawthorne, CA 90250
405 Fwy & Rosecrans (at exits)
310-536-0400
Date: Tuesday, March 18, 2008
• Time: 4:30pm - 8:30pm
o 4:30- 5:30 Afternoon Workshop
o 5:30- 6:00 Networking & Cocktails
o 6:00- 8:30 Dinner & Evening Session
• Price: CLICK HERE TO REGISTER
o IMC Member early registration through 5pm 3/11/08, $45
o IMC Member late registration after 5pm 3/11/08, $55
o Non-member early registration through 5pm 3/11/08, $55
o Non-member late registration after 5pm 3/11/08, $65

Tags: Events // Add Comment »

For the fourth time, SOHO Prospecting will participate of the annual “Camarillo Chamber Business to Business Trade Show”.

The main idea of a B2B trade show is to get local business together so that they can improve their network and prospect for clients.

For this year, the event will have over 50 Camarillo businesses present. And according to the Camarillo Chamber organization 400 attendees are expected.
If you are in the Ventura County area, don’t miss this chance to make valuable business contacts. Don’t forget to visit the SOHO Prospecting booth!!!

Chamber’s B2B Trade Show
Place: Camarillo Community Center, 1605 East Burnley – Camarillo
Date: February 19, 2008
Time: 3pm to 7pm
Information: www.camarillochamber.org

Tags: Events // Add Comment »